Sales Development Representative / Business Development Representative (SDR / BDR)

Location: London (Hybrid / Remote)
Salary: £28,000 – £35,000 depending on experience + commission

About the Company

We are a fast-growing SaaS company providing innovative software solutions that help businesses streamline operations, improve efficiency, and make better business decisions. As we continue to grow, we are looking for a motivated Sales Development Representative / Business Development Representative to join our commercial team and help drive new business opportunities.

The Role

The SDR / BDR will play a key role in generating new business opportunities by identifying and engaging potential clients. You will be responsible for qualifying leads, building relationships with prospects, and booking meetings for the sales team. This is an excellent opportunity for someone looking to start or grow a career in SaaS sales within a fast-paced and collaborative environment.

Key Responsibilities

• Generate new business opportunities through outbound prospecting (phone, email, and LinkedIn)

• Qualify inbound and outbound leads to identify potential client needs

• Book discovery meetings and product demos for the sales team

• Maintain accurate prospect and activity records in the CRM system

• Research target companies and identify key decision-makers

• Collaborate with sales and marketing teams to optimise outreach strategies

• Follow up with prospects and nurture relationships throughout the early sales cycle

• Meet or exceed monthly outreach and meeting targets

• Develop a strong understanding of the company’s SaaS product and market

Requirements

• 6–12 months experience in sales, business development, lead generation, or customer-facing roles (preferred but not essential)

• Excellent communication and relationship-building skills

• Confident engaging with prospects via phone, email, and LinkedIn

• Highly organised with strong time management skills

• Self-motivated with a target-driven mindset

• Comfortable working in a fast-paced SaaS or tech environment

Desirable

• Previous experience in SaaS or technology sales

• Familiarity with CRM systems such as HubSpot, Salesforce, or similar

• Experience conducting cold outreach or lead generation campaigns

What We Offer

• Competitive salary £28,000 – £35,000 depending on experience

• Uncapped commission and performance incentives

• Hybrid or remote working options

• Ongoing sales training and mentorship

• Clear progression path into Account Executive or Business Development Manager roles

• A supportive, collaborative and ambitious team environment